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Marketing Management & Media Analysis
FETAC Award (Level 5 - BMXXX)This is a two year course which gives students the opportunity to study a broad range of business related subjects with a specific focus on the area of Marketing Management. The course is a broad programme, which enables students to acquire knowledge of all major business areas with a comprehensive grounding in Marketing, Management and Media Analysis. This course structure ensures that students can avail of a wide range of career opportunities in Business, Marketing and Advertising while also having the option of pursuing further study.
Course Content
YEAR 1
Behavioural Studies, Marketing Practice, Media Analysis,
E-Business, The Internet, Desktop Publishing,
Communications, Work Placement, Language.
YEAR 2
Business Management, Market Research, Spreadsheets,
Marketing Promotions, Sales Skills, Communications, Work
Placement.
CERTIFICATION
Year 1
Certificate in Business Studies (FETAC Level 5).
Year 2
Successful students will transfer into year 2 of our
current Business Studies Level 6 course.
DURATION
2 Years
ENTRY REQUIREMENTS
The Leaving Certificate (minimum of 5 passes). Applicants will be required to attend an interview. Mature students welcome.
CAREER OPPORTUNITIES
Marketing Management, Brand Management, Advertising, Public Relations, International Marketing, Sales, Market Research.
COLLEGE LINKS
A specific link has been formed between Coláiste Dhúlaigh Business Department and DCU. Students who complete this course and meet the specific entry requirements are eligible to enter the second year of the Business Degree course in DCU.
Students are also eligible for entry into business related courses in a variety of colleges including DIT and other Institutes of Technology throughout the country - please refer to our Progression Routes Section.